AND THE AWARD FOR BEST OSCAR COMMERCIAL GOES TO . . .

February 27, 2012


from here on out i will buy any and all johnson's products i'm told to buy.
like, shoot.
this commercial wins the world.


and now i wish to know:
did it make you cry? 
or did it make you sob? 

58 comments:

  1. ha. i totally agree! i tweeted this yesterday.. "johnson and johnson baby commericals make my womb cry everytime i see them #babyhungry"

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  2. The first time I saw this commercial I teared up a little bit, and I'm not even a mommy! It is just so sweet.

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  3. it's like a love letter from a baby to a mommy! so precious.

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  4. It made me want a baby crazy bad. My husband and I are going to start trying this summer...now I wanna move up that date! :)

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  5. If I weren't at work, I would probably sob! But I did get teary-eyed. The other commercial that gets me everytime is the Google/gmail commercial about the dad who sets up an email account for his daughter and writes her letters. So awesome. The people who came up with these ideas are so cool.

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  6. i actually think the old-man voice sounds super creepy coming from that adorable baby! i expected a little more "look who's talking now" or that weird baby voice from the commercials about e-trading. right?
    then again, i'm not a mama, so my opinion shall be taken with a grain of salt :)

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  7. I got teary eyed, and I blame it on pregnancy. But give it fifteen more seconds and I would have been flat-out sobbing. SOBBING.

    And kudos to Marie - I sob uncontrollably when that Google commercial comes on.

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  8. ugh thanks for the 6pm tears, nat. and yes to that google commercial!

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  9. Yes!!! I totally cried. And I just did again.

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  10. I cried because I have a 11 month old who looks at me like that and I have a 13 year old too who is most definitely no longer thinking those things when he looks at me :D (le sigh)...

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  11. I'm not even a Mom and this commercial made me cry.

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  12. Twas a good one. But everyone at our Oscars party laughed so hard at this one: http://www.youtube.com/watch?v=uMFbZlLHRVU

    Hilarious!

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  13. I'm not a mother either but this made me tear up!! So so precious.
    I feel that because I read so many new-mother blogs, the maternal part of me keeps growing and growing! xx

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  14. totally cried.... i'm not even a mom. oh it was so prefect!

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  15. I'm far off from being a mother, but this commercially definitely brought tears to my eyes! So incredibly sweet!

    pleasebemylouisiana.blogspot.com

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  16. Didn't cry! But you're right, that one is totally a gooder. In love.

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  17. I'm not a mother (to humans at least... dog, yes) but this definitely tugged at my heart strings, too!
    -Jes

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  18. By the end of this commercial, I was a WRECK. I immediately looked it up on YouTube to show my boyfriend and I hadn't even started it yet and I began to cry. Just thinking about it turned me into a sobbing mess. After it had finished, my boyfriend said, "That's it? I was expecting something catastrophic the way you were crying." And since I was crying again he told me to go hug and kiss our five month old daughter, which naturally I did immediately.

    Home run, Johnson & Johnson. Way to play to the mommas.

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  19. I cried...my husband thought I was crazy.

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  20. I also though the older man voice added a weird element that i didn't love, but i just looked up the google commercial and cried uncontrollably through the entire thing. THANKS GUYS.

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  21. I agree with the people that said he had a creepy voice. My oldest is a pre-teen, so babies are far from my mind. Although, when my son was a baby, let me tell you, the tylenol commercial where the mom says,"Meet your new baby brother" brought tears to my eyes everytime!

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  22. The baby smiling up from the crib at the end just crushed me. Crushed.

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  23. I cry everytime I see that!

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  24. little tears. i'm sure once i finally have my own little one, i will have major sobs for sure.
    loved this commercial!
    xo TJ

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  25. I definitely cried like a baby. Go figure.

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  26. Wow. I'm a fairly new reader (hi!) and all-around fan. I've been crushing on your blog for awhile, but never had the courage to comment. Anyways, I just saw this commercial last night and found myself SOBBING by the end of it. And then I realized how ridiculous it was that I was crying while watching a Johnson & Johnson commercial! But not before it sent me straight into a 3-minute depression which included me crying to my husband about how someday our baby 'won't look at me like the way she does now' anymore ... sheesh. Total hot mess over here. In conclusion, I absolutely love your blog. And the way you write. You're my new fave.

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  27. I LOVED this commercial too! Definite fave!!

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  28. i completely agree!! i need to play that at the end of the tough days...because man, being a mom is HARD.

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  29. SO MANY TEARS! i'm nowhere near being a mother, but this commercial had me more emotional than all the montages at the oscars combined!

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  30. oh my goodness just totally sobbed. i loved it!

    www.modernsuburbanites.blogspot.com

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  31. I misted up, but ONLY because I was in a room full of boys. Later in the evening my boyfriend actually asked if that commercial destroyed me. And I told him that, yes, yes it did.

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  32. yep. i sobbed. kindred spirits!
    xo-charlie

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  33. oh. my. I'm sitting here with my two month old asleep on my chest, typing one handed, and absolutely crying.

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  34. yes love this commercial :)

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  35. This commercial works so perfectly into my "convince husband we need an infant" plan. I love it and I think I'll start playing it at strategic moments throughout the night. You know, subliminal messaging and what not.

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  36. Oh my hell. not on my period, not pregnant, but a mom. SOBBING. I mean, it's like everything you could ever want to hear as a mom and you didn't even know it. I think I'm gonna watch it again just to confirm...

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  37. I cried. I didn't sob, but I have been known to sob at Johnson and Johnson commercials. And I love Alison's comment above mine- haha. I know how that is. In fact I'm going to watch it again too, just because it's beautiful.

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  38. I watched this and then I burst into tears. And my husband asked what was wrong and I said "I DON'T KNOW." (I have an 8-month old who has decided to stop sleeping. That could be part of it.)

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  39. Oh boy... I don't even have children and this made me cry. Now I really can't wait for that someday :)

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  40. Heck, this makes me wanna get knocked up tomorrow so I can start buying Johnson & Johnson asap.

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  41. yes and yes. pregnant women should not watch commercials like this

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  42. This made me tear up and I am not a mum or pregnant. It makes me broody--I should not watch commercials like this.

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  43. I read these comments before I watched the video, and I thought, darn it, I'm NOT going to cry! It's just a commercial, what's to cry about?

    I just watched it aaaaand, I'm bawling.

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  44. I got misty eyes, and I'm not even a mom.

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  45. Have you seen this Johnson & Johnson commercial? It's my favorite. :)

    http://www.youtube.com/watch?v=GZRfPAvNClI

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  46. Oh my gosh. yeah I cried. I'm due in three weeks with my second.

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  47. totes heart your blog. you are seriously adorable. love-love the commercial (great ad team) but j+j had some serious damage control to do - this was in stroller traffic last Nov. carcinogenics chemicals. yuck!
    http://www.safecosmetics.org/downloads/Babys-Tub-Is-Still-Toxic_Nov2011.pdf

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  48. bad bad bad, got all emotional!!! how could you do this to me?
    love,
    suze

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  49. I was sitting on the couch breastfeeding my 6 week old son when this commercial came on. Needless to say, I was uncontrollably sobbing at the end of it, and I have taken pride in the fact that I'm not a big crier at emotional things like this.

    I even tested it out again last night, looking it up on youtube again, even already KNOWING what was going to be said, and I STILL teared up. The ad wizards who came up with that one, kudos. You got the job done.

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  50. ugh, TEARS!!! motherhood has made me an emotional mess. and this commercial was pretty perfect.

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  51. yeah ... best.commercial.ever. sobbing here ... thank you!

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  52. Totally made me cry! It had been one of those days when I saw it and it made me want to go pluck my children from their beds and hold them!!

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  53. ah seriously should NOT have watched this at work! geeze what a great commercial!

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  54. I'm all choked up. I thought I would be ok...then at the very end...it gets ya!

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